By Alexis Arnold
Apple announces their purchase of music-recogniton app Shazam.
The tech giant announced it will be acquiring Shazam as part of their “bigger ambitions in the music business” reported Tech Crunch, who originally broke the story of Apple’s alleged $400 million deal.
Apple confirmed in their official statement to the tech site stating, “We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
Shazam also released the following statement to Tech Crunch saying, ““We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.”
While Apple has yet to specify how they will be using Shazam, the combination of music recognition and Apple’s exclusive music streaming site is bound to create endless opportunity for both Apple and Shazam in the music industry. Not to mention the future this could bring to online music discovery as well as Apple’s own pull in the music streaming business.