By Alexis Arnold
Entercom Communications (NYSE: ETM) announced last Friday November 17th the launch of ALT 92.3 FM, New York’s New Alternative, the rocking revival of alternative rock to radio. This marks the first time alternative has been on the largest media market in the country since 2011.
ALT 92.3 is striving to give alt music fans a true, genuine alternative – “an expertly curated playlist with local, informed discovery”. To listeners’ delight ALT 92.3 celebrated their launch by putting music at the forefront with 10,000 back-to-back, commercial-free songs starting at 10:00 am that day.
"In a city where alternative music is a way of life, we are thrilled to finally fill the void in radio in New York City," said Pat Paxton, Entercom's President of Programming. "With the launch of ALT 92.3, we will cater to the passionate audience who have helped define the genre for decades - and we couldn't be more excited to turn up the volume."
Listeners can tune in at 92.3 FM in the New York area and around the world at alt923radio.com.