By Haley Biermann
I Prevail hit us with their killer album Lifelines last October. The band has now released a new video for the title track, but with a message that goes far beyond that of a traditional shoot. It truly captures the meaning of "Lifelines" by applying it to real-life circumstances.
The music video was shot at the band’s hometown, Detroit, Michigan. Emphasizing the song’s theme of resilience through difficult times, the video displays clips from the Downtown Boxing Gym Youth Program. The organization helps at-risk youth with educational tutoring and discipline through boxing.
Singer Brian Burkheiser calls “Lifelines” the band’s proudest video to date. He said of the video, “It centers around the harsh reality that life doesn't care about what you have planned. The biggest moments, whether ones of amazing opportunity or painful loss, are coming no matter what. How you choose to respond makes you who you are. That's what we wanted to express. This video became even more special to us when we had the chance to turn our creative process into a way to bring awareness to an amazing cause.”
The program serves over 130 students between and ages of 7 and 18. The student's families can also participate by coaching their children to maintain positive attitudes as well as strive to be productive members of society.
Burkheiser praised the youth program stating, “They bring kids in from the Public School system and provide a safe environment with a focus on education first, using the self-discipline of reading books together with the camaraderie that a sport like boxing…. To see the positive impact this is having first hand was truly inspiring and something we couldn't be happier to support. They are truly making positive lifelines and we are honored to have worked with them in their home base.”
The new “Lifelines” video arrived just after last week’s announcement of the band’s Rage on the Stage tour. The tour kicks off on September 20th in Oklahoma. This is definitely something you’ll want to check out. Seriously- along with I Prevail you'll catch We Came As Romans, The Word Alive, and Escape The Fate.
Check out the inspirational “Lifelines” video and I Prevail tour dates below!