SHinedown sends a wakeup call to the masses - unplug and think for yourself.
Multi-platinum rock band Shinedown has released their acclaimed 6th studio album ATTENTION ATTENTION today via Atlantic Records. Lead single "DEVIL" hit #1 at Active Rock this week, bringing the band's total #1s to 13. Every one of their 23 singles throughout their career have reached Top 5 on the Mainstream Rock Songs airplay chart - a feat unmatched by any other band. Check out the video for "DEVIL" below.
ATTENTION ATTENTION is packed with energy, uplifting and unpredictable riffs, and extremely personal lyrics. Given the deeply personal nature of the record, Shinedown went in-house for production for the first time ever, enlisting bassist Eric Bass to produce and mix the album in its entirety. With a symphony of thought-provoking lyrics, stadium-size, explosive guitars, unpredictable rhythms, and cinematic flourishes, ATTENTION ATTENTION ushers in the band's biggest and boldest chapter yet.
Shinedown tears down the fourth-wall and invites the listener to explore the album from a first-person perspective. . Staying true to their roots, heavy riffs are prominent but are met to the listeners surprise and delight with pop undertones.
"DEVIL" reminds us that there is always going to be a fly on the wall, or some kind of problem that is simply out of our control. The track stresses the importance of remaining autonomous (a central theme throughout the album) and finding our own methods of dealing with it. "KILL YOUR CONSCIENCE" continues the theme of self independence, where singer, songwriter, Brent Smith calls for listeners to: "Kill your conscience /Yeah you're all plugged in, ready and rehearsed / Do your best, do your worst, show me where it hurts."
Last month, the band released single/music video, "THE HUMAN RADIO," directed by Bill Yukich. The video begins by presenting us with an ambiguous looking character performing a wonted act; aimlessly scrolling through a timeline. The video then pans to a puddle, showing a reflection that is has become distorted through ripples. This distorted perception of the individual is calling on how we, as a society, see ourselves. Ourselves in the mirror and ourselves on a screen; two very different perceptions of the self that we often distort without even realizing it.
For more information, visit www.shinedown.com.