Shinedown stare down th e beast in new music video 'The human radio.'
Photo by Ian Urquhart
Shinedownreleased the second single from their upcoming album 'Attention Attention' due out May 4 via Atlantic Records.
The video begins by presenting us with an ambiguous looking character performing a wonted act; aimlessly scrolling through a timeline. The video then pans to a puddle, showing a reflection that is has become distorted through ripples. This distorted perception of the individual is calling on how we, as a society, see ourselves. Ourselves in the mirror and ourselves on a screen; two very different perceptions of the self that we often distort without even realizing it.
This panning highlights what seems to be the overall, if not important part of Shinedown's critique on the intersection of society and technology.
'The Human Radio' was directed by Bill Yukich. Check it out below.